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NPD To Use Michael Edwards’ Fragrance System

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By: TOM BRANNA

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Market information company The NPD Group, Inc., Port Washington, NY, and international fragrance expert Michael Edwards recently entered into a licensing agreement enabling NPD to classify prestige fragrances according to Edwards’ copyright-protected fragrance system.The system classifies each fragrance brand according to a palette of 12 fragrance families: citrus, green, water, floral, soft floral, floral oriental, soft oriental, oriental, woody oriental, mossy woods, dry woods and aromat...

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